On 17 and 18 January, we were once again invited to exhibit at the BOE International in Dortmund’s Westfalenhalle – the traditional opening of the event year and the industry’s most important international meeting place. Using our tried-and-tested stand concept, the Party.Rent team of around 50 employees – from all of our European locations – were able to demonstrate how we create temporary atmospheres that guests will remember for a long time to come.
Across over 500 m², we showcased our range of staging options using various furnishing concepts and lots of new products. Our bright, open and wheelchair-accessible stand was inviting and friendly, with the centrepiece being once again our massive live cooking bar, behind which Heiko Antoniewicz and his team provided catering of the highest standard. The Service Allstars were in charge of serving.
The idea behind our fair stand is our brand framing, which focusses on passion, people and stories. This means that experience and direct contact always take centre stage. Our illustration – which has its origin in a graphic recording – outlined our company’s history and visualised, in a creative fashion, the development of our new brand hierarchy. We also brought our contributions to the circular economy to life with our exploded model of the well-known DSW chair as well as lots of information and graphics. Together with our customers, we’d like to continue on this path in 2024.
With our proven stand concept, our approximately 50-strong Party.Rent team with employees from all European locations was able to show how we create temporary atmospheres that guests will remember for a long time.
