New Location in Milan
On September 24, 2024, Rent.Group will open their first office in Italy, marking their 30th location worldwide. The event and trade show supplier has selected the ideal city for the expansion into Southern Europe: Milan, a hub for exclusive trade fairs, high-end designs, and a distinctive lifestyle. This move not only broadens Rent.Group's network but also strengthens their circular interior-sharing concept, delivering ecological, social, and economic benefits to this new market.
With the opening of the Milan office, Rent.Group is reinforcing their leading position in Europe. By establishing a presence in Milan, the company is entering the Italian event market, offering a wide range of services for events, trade fairs, and office spaces through its divisions: Party.Rent, Fair.Rent, and Office.Rent.
Milan: Where Business Meets Italian Lifestyle
Milan is not only Italy’s economic capital but also its cultural and event epicenter, blending business with Italian flair. The heads of the new office, Alessio Casado Baleni and Alessandro Labanti, are excited to bring Rent.Group's diverse and thoughtful offerings to Milan and across Italy: “We are thrilled to enter the Italian event market through Milan. Our goal is to create inspiring experiences for our clients.”
Rent.Group takes pride in offering top-quality, professional services alongside a wide product range. For 30 years, Italian design classics have played a key role in the company’s portfolio, as they are known for their timeless elegance and high-quality materials. Collaborating with renowned manufacturers such as Lapalma and Cassina, Rent.Group has been developing these classic designs to make them more flexible, modular, and sustainable. After each use, the pieces are expertly restored in their own workshops to ensure maximum longevity. Alessandro Labanti, managing partner, adds: "At Rent.Group Milan, we combine original design classics with Italian aesthetics and timeless elegance. Together with our clients, we aim to strengthen the model of sharing over owning in Italy, creating special moments in true Italian style."
Rent.Group: A Pioneer in the Circular Economy
Rent.Group is leading the way in Italy by promoting temporary use and advancing the circular economy. “Sustainability and the shift towards a sharing economy are not as developed here as in other European countries. At Rent.Group, we are actively driving the circular economy,” says Alessio Casado Baleni, managing partner. As a leader in the transition to a circular sharing society with ecological and social impact, Rent.Group aims to become an international leader in the efficient resourcing and sharing of interior products for atmospheric design. Temporary sharing brings lasting benefits. The goal is to become a fully circular interior-sharing provider.
With a selection of over 6 million high-quality products, Rent.Group can furnish events, trade fairs, and workspaces of any size with timeless design furniture. Over 120 company-owned trucks, a Europe-wide network, and intelligent transport systems ensure the smooth execution of even the most logistically challenging projects, offering clients maximum freedom and flexibility.
