Hamburg-based design and branding agency The Studios and Rent.Group were the winners in the German Brand Award Brand Identity category. The win recognises the sharp brand strategy and creative collaboration between Rent.Group and brand makers at The Studios.
Party Rent Group has been operating under the new umbrella brand Rent.Group since the start of 2024. The group now incorporates the Party.Rent, Fair.Rent and Office.Rent divisions and the consistent, distinctive branding ensures that the divisions are clearly identifiable as part of the same group. The Hamburg-based creative team designed the Party.Rent brand presence over a decade ago, so this was clear brand recognition.
The Group's mission is to play a leading and influential role in the move towards a sustainable sharing society. By offering rental and sharing of interior furnishing, we provide our customers with flexible and resource-saving solution, while simultaneously making a positive contribution to the environment. "We create atmosphere. With impact." — this ethos underscores the environmental and social benefits.
The Studios has been instrumental in the development of the new corporate design. Its creative, holistic approach has helped to make the brand identity clear and engaging. The websites have also been updated to reflect the latest brand standards and to meet users' needs — which further consolidates our market presence.
The German Brand Award honours outstanding achievements in brand management. With a reach of over 315 million contacts and over 1200 submissions received, the award demonstrates the importance and value of good brand strategies. The award panel consists of independent experts who evaluate the submissions based on transparent criteria.