Between Paris and Nice – Annabelle Lainé Creates Meaningful Encounters
Annabelle Lainé has been part of Rent.Group since 2016. A career changer by background, she first took on the role of Sales Director in Nice before stepping up as Managing Director—initially for the Mediterranean location, and since 2021, for Paris as well. Today, she’s a driving force behind sustainable growth, diverse teams, and a company culture with real depth.
“I like to stay close to people. The trust of my teams is what drives me most.”
Two Regions, One Mission
The Rent.Group operates in France’s most dynamic event hubs: the Paris metropolitan area and the Côte d’Azur. Nice and Paris aren’t just tourist magnets—they’re also economic powerhouses, making them essential for large-scale events, international clients, and seamless logistics.
As Lainé puts it,
“We have to be where people come together.”
Whether it’s the Champions League Final 2022, the 2023 Ski World Championships, or the Cannes Lions Festival, the French locations consistently prove their performance power. From mountain peaks at 1,300 meters to yachts, villas, and beach clubs—adaptability is part of the daily rhythm here.
Leadership with Insight
Annaelle sees leadership as a journey alongside her team:
“Nothing matters more than people.”
Her values? Respect, commitment, and genuine closeness to her teams. As a woman in a male-dominated industry, she’s learned to build trust through expertise and presence—especially when things get intense.
Sustainability and Circular Product Strategies
Rent.Group France brings sustainability to life through decentralized logistics, short transport routes, and smart resource use. At its core is the company’s circular product strategy—where repair, refurbishment, and recycling are not afterthoughts but standard practice.
The goal: Buy less. Share more. Make better use of what’s valuable.
The Future. With Vision
By 2030, Annabelle aims to establish more locations across France and further strengthen Rent.Group’s role as a leading enabler of the sharing economy in Europe. Her motivation? Empowering people, elevating teams, and building sustainable structures.
“I’m proud of our growth, every single project—and most of all, my team.”
For Annabelle, Rent.Group is much more than a network. It’s a human journey—built on values, ideas, and the shared mission to create lasting experiences.
