A Visionary COO: How Charles Schroeder Is Shaping Rent.Group Through Change
It all started with a caterer, a few borrowed chairs—and a sense of just how much goes into creating a successful event. Back then, Charles Schroeder was still a student, working on event sites and discovering a world that would captivate him for years to come: event logistics.
In 2002, he founded the first franchise location of what was then Party.Rent in Luxembourg. Today, as COO, he oversees the operational core of Rent.Group and its Europe-wide network. What’s driven him from the start? Structure with purpose, smart organization, and the belief that logistics is more than just transport—it’s the invisible backbone of unforgettable experiences.
Charles embodies transformation, intelligent systems, lived responsibility—and the people who bring it all to life with him.
Logistics and Product Development
As COO, Charles is a key driver behind the technical and logistical innovation at Rent.Group. With an in-house fleet, track & trace solutions, and custom-developed transport systems, his team ensures timely delivery, resource efficiency, and product preservation across all interior assets.
Product development follows a simple rule: maintain and care before replacing. From transport carts to marble-top Brio tables and refurbished lounge furniture—every item is thoughtfully maintained, refined, and reimagined.
The goals: durability, environmental responsibility, and high-quality aesthetics that impress even after countless uses.
Every Item Shared – The Rent.Group Vision
Charles brings to life the concept of a circular rental economy. Not owning, but sharing. Not discarding, but restoring. Not fast, cheap, and new—but thoughtful, high-quality, and flexible.
Rent.Group is continuously expanding its rental portfolio—not just for events and trade fairs, but increasingly for office concepts and soon, even private living spaces.
Charles has evolved from a hands-on founder into a strategic—though still hands-on—leader. Today, he holds responsibility for more than 1,300 employees across Europe. But one thing has always stayed central for him: people.
Whether in the warehouse or the executive suite, Charles champions ergonomics, team spirit, personal growth, and above all, respect. His leadership is clear, transparent, and grounded in years of experience.
"Anyone looking to become a franchise partner needs courage, sharp thinking—and a good sense of people."
Charles knows what it takes to build a location—and how much passion it takes to keep growing it over time. Joining Rent.Group means entering a network built on experience, knowledge, and collaboration—while embracing autonomy, entrepreneurship, and hands-on action.
Looking Ahead
With initiatives like Fair.Rent, Office.Rent, and an even closer integration of technology, product, and logistics, the journey continues. Rent.Group has evolved far beyond being just an event outfitter. It’s now a logistics network, a platform for shared furniture, and a company with strong values.
And Charles? He’s the one bringing it all together—strategy, material flow, and humanity.
